![]() Prior to the halftime show, there was a friendship and working relationship between Jackson and Timberlake. Because the event was occurring during an election year, MTV, who was tasked with producing the show, decided that the theme would heavily focus on the network's " Choose or Lose" campaign, which encouraged younger viewers to be politically active and register to vote. In September 2003, the NFL announced that Jackson would be the headline performer of the Super Bowl XXXVIII halftime show. In 2002, Entertainment Weekly reported that Jackson was the original choice to perform at the halftime show for Super Bowl XXXVI however, the NFL ultimately decided to select U2 to headline it after a group of NFL owners and officials attended the band's concert in New York City shortly after the September 11 attacks.
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